Shift Feed Strategy Toward Reels
Priyanka's Reels are dramatically outperforming their static posts — 39.5% ER on Reels versus just 0.87% ER on feed posts.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Priyanka is at 31,553), prioritizing Reels as their primary format is the single highest-leverage move Priyanka can make. Aim to replace at least half of their current feed posts with Reels to pull their overall account ER closer to the micro-tier benchmark of 2.5–5%, up from their current 0.91%.
