Shift Volume Toward Posts Over Reels
Priya Bapat's Posts ER (0.97%) is nearly double the Reels ER (0.54%), yet both formats are being used across the 27 analyzed pieces of content.
Details
Prioritize static posts and carousels in the content mix, as the Posts ER already outperforms the macro-tier benchmark of 0.5-1% while the Reels ER sits at the very bottom of that range. Aim for a 70/30 split favoring posts to maximize engagement per piece of content published.
