Shift Budget From Reels to Posts
Their Reels ER is 0.53% versus their Posts ER of 1.81% — a 3.4x performance gap that signals their audience responds far more to static or carousel content than short-form video.
Details
Since industry benchmarks show carousels averaging 0.55% ER and their posts are already outperforming that at 1.81%, prioritize publishing more carousel and static image posts in their next 30-day content cycle. Audit their last 21 posts and identify the top 5 performing post formats, then replicate those themes and structures consistently.
