Shift Feed Strategy Toward Carousels
The current engagement rate is 0.3%, well below the 1-2% benchmark for mid-tier accounts with 100K-1M followers.
Details
Industry data shows carousels average 0.55% ER versus 0.52% for Reels, making them the highest-performing format — auditing the last 10 posts and replacing static images with carousels on at least 50% of future feed posts is a direct lever to close that gap.
