Shift Feed Strategy Toward Reels
PRINCE YUVIKA NARULA ❤️❤️❤️'s Reels are dramatically outperforming their static posts — 13.42% ER on Reels versus just 0.87% ER on feed posts, a gap of over 15x.
Details
Aim to convert at least 60-70% of their upcoming content calendar to Reels to capitalize on this performance delta. Given that 73% of brands prioritize engagement rate over follower count, a higher Reels-driven ER also directly strengthens their negotiating position for brand deals in the $5,000-$25,000 range.
