Pretty Panda Crochet's InstagramEngagement

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Industry data confirms Reels get higher reach for accounts under 50K followers, and at 1,970 followers the account sits squarely in that high-leverage zone. Aiming to make at least 60% of the next 10 posts Reels will compound that reach advantage and push the overall account ER above the current 4.11%.

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Capitalize on this by ending every caption with a single, specific question tied to the crochet content (e.g., 'Which color would you pick for this pattern?') to actively pull more responses. Higher comment volume directly lifts the engagement rate, which already sits at 4.11% — above the 3.5% floor for nano creators — and pushing it toward the 8% nano ceiling makes the account significantly more attractive to the 73% of brands that prioritize ER over follower count.

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Structure the card around the Reels premium: since Reels command a 20–40% premium over feed posts, price Reel integrations at the top of the range ($75) plus the premium, and separately list UGC video rates starting at $100–$500 as a beginner offering. Adding usage rights language (a 25–50% uplift) and a 30-day exclusivity option (30–40% uplift) gives brands clear tiers and provides a defensible anchor for every negotiation.