Shift Posting Mix Toward Reels
Preiti Bhamra | Cruelty-free Beauty, Skincare, Life 🌱 Reels are generating a 2.44% ER compared to just 0.39% for static posts — a 6x performance gap within their own content.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers (they're at 47,218), increasing their Reels output to at least 60-70% of their posting schedule is the single fastest lever to close the gap between their current 0.51% overall ER and the 2.5-5% benchmark for micro creators.
