Shift Budget Toward Reels Immediately
Precious Plastic Monash's Reels are already outperforming their static posts — 2.31% ER vs.
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1.66% ER for standard posts — yet their overall account ER of 1.99% sits below the nano-tier benchmark of 3.5-8%. Since Instagram's algorithm gives Reels higher reach for accounts under 50K followers, increasing their Reels output as a share of their 27 analyzed posts is the fastest lever to close that gap. Aim to make Reels their primary format for the next 30 days and track whether their overall ER moves toward the 3.5% floor.
