Shift Posting Strategy Toward Reels
Reels are already outperforming static posts with a 0.09% ER versus the overall 0.06% ER — a 50% relative improvement within the content mix.
Details
Prioritize Reels in the posting schedule, aiming for them to make up the majority of the 22-post output going forward. Industry benchmarks confirm Reels command a 20-40% engagement premium, and closing the gap toward the mid-tier benchmark of 1-2% ER starts with doubling down on the highest-performing format.
