Prioritize Static Posts Over Reels
Posts ER sits at 11.7% compared to Reels ER of 7.81%, meaning static/carousel content is outperforming video on the account.
Details
Shift the content mix to lean more on static posts and carousels while still testing reels periodically, since industry data shows reels typically get higher reach for accounts under 50K followers like Pranjal Bapna's.
