Convert Static Posts to Carousels
The current engagement rate of 0.73% sits below the mid-tier benchmark of 1-2%, and shifting content format can close that gap.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.45% for static images — a 22% relative improvement per post. An audit of the last 20 posts can identify single-image posts that can be restructured into multi-slide carousels to immediately lift the posts ER above its current 0.88%.
