Shift to Reels to Close ER Gap
Porsche Henderson's current engagement rate of 2.98% falls below the nano-tier benchmark of 3.5-8%, and Reels are proven to get higher reach for accounts under 50K followers like Porsche Henderson's at 2,804.
Details
Prioritize publishing Reels over static images — industry benchmarks show Reels outperform static images in ER (0.52% vs 0.45% at scale), and the reach advantage at Porsche Henderson's tier can directly pull more accounts into Porsche Henderson's funnel. Aim to make at least 60% of Porsche Henderson's next 10 posts Reels and track whether median likes climb above Porsche Henderson's current 82.5 baseline.
