Convert Passive Likes Into Active Comments
Pooja Prajapati's like-to-comment ratio is 157:1 — meaning for every 128.5 median comments, they are generating 27,253.5 median likes, signaling strong passive consumption but weak two-way dialogue.
Details
Add a direct, single-question call-to-action in the first line of every caption (before the 'more' cutoff) to lower the friction for commenting. Even a 50% improvement in comment volume would meaningfully strengthen their already excellent 11.02% ER and make their profile more compelling to the 73% of brands that prioritize engagement rate over follower count.
