Shift Feed Strategy Toward Carousels
POLINA GLEN's current Posts ER sits at 0.33%, below the industry benchmark of 0.55% for carousels — meaning a format switch alone could nearly double POLINA GLEN's static post performance.
Details
Replace single-image feed posts with multi-slide carousels that invite swipe-through behavior, using the final slide as a call-to-action to drive comments. Given POLINA GLEN's Like/Comment Ratio of 35.7:1, even a modest comment lift would meaningfully move POLINA GLEN's overall 0.35% ER closer to the 1-2% mid-tier benchmark.
