Prioritize Static Posts Over Reels
Pati | Pattern Designer + Tester's Posts ER sits at 9.5% versus 8.28% for Reels — a 1.22 percentage point gap in favor of static/carousel content, even though industry benchmarks generally favor Reels for accounts under 50K followers.
Details
Shifting the posting cadence to lean slightly heavier on Posts will capitalize on what's already outperforming for this specific audience of 2,759 followers.
