Double Down on Reels Immediately
James Dollard's Reels are generating a 30.1% engagement rate compared to just 1.82% on posts — that is a 16x performance gap James Dollard is not fully exploiting.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and James Dollard's 8,608-follower account sits squarely in that sweet spot. Audit James Dollard's last 23 posts and identify how many were Reels versus static or carousel, then shift James Dollard's weekly publishing ratio to at least 70% Reels to compound that outsized ER.
