Double Down on Reels Production
Their Reels are outperforming their posts by a significant margin — 10.05% ER versus 5.39% for static posts — meaning Reels are generating nearly 2x the engagement per piece of content.
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At their sub-10K follower tier, industry benchmarks confirm Reels also get higher organic reach, giving them a compounding advantage. Aim to shift at least 50% of their weekly output to Reels to capitalize on both the algorithmic reach boost and their already-proven above-average Reels performance.
