Shift Budget Toward Reels Production
Piyush Sadhwani's Reels are dramatically outperforming their static posts — Reels ER sits at 5996.77% compared to a Posts ER of just 2.93%, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Piyush Sadhwani's at 37,807.
Details
Aim to increase their Reels output to at least 60-70% of their weekly content mix to capitalize on this outsized performance. Prioritize short, high-retention Reels formats since this is where their audience is clearly most responsive.
