Prioritize Carousels and Static Posts Over Reels
Posts ER sits at 5.64% versus Reels ER of only 3.72% — a meaningful gap that runs counter to the industry pattern where Reels typically get higher reach for accounts under 50K followers.
Details
Shifting more of the content calendar toward static/carousel posts that clearly resonate with the 3,673 followers, and using Reels sparingly for top-of-funnel reach rather than as the primary engagement driver, is recommended.
