Shift Posting Strategy Toward Reels
Preeti Sharma's Reels are dramatically outperforming the overall account ER — 89.42% versus a posts ER of just 0.53% — signaling that the audience responds far more to video content.
Details
Given that industry benchmarks show Reels command a 20-40% premium in brand deals and the current estimated deal value sits at $125-$500 per post, increasing Reels output could directly raise both organic reach and monetization potential. Making Reels the primary format for at least the next 30 days can help determine whether the overall account ER closes the gap toward the micro-tier benchmark of 2.5-5%.
