Shift Content Mix Toward Reels
The posts ER sits at 1.2%, far below the nano-tier benchmark of 3.5-8%, and Reels are known to get higher reach for accounts under 50K followers like Pickles At Forté (3,845).
Details
Prioritizing Reels over static images can close this gap, since Reels also command a 20-40% rate premium that could push the $15-40/post deal value higher.
