Prioritize Reels to Close the ER Gap
The current ER sits at 1.16-1.2%, far below the 3.5-8% average for nano accounts (1K-10K), and Reels get higher reach for accounts under 50K followers like Pickles At Forté (3,847).
Details
Shift at least 2-3 weekly posts to Reels format to close this gap, since Reels also command a 20-40% rate premium once pitching brands.
