Shift Content Mix Toward Reels Immediately
Aysha Febin's Reels ER sits at 36.93% versus a mere 0.09% for static Posts — a gap that dwarfs the industry benchmark showing Reels averaging only 0.52% ER.
Details
Since Reels are clearly the highest-performing format by a massive margin, increasing Reels output relative to static posts will pull the blended ER (currently 0.13%, far below the 1-2% mid-tier benchmark) toward benchmark levels.
