Replace Reels With More Posts
Petrus Boonekamp's Posts are generating a 4.26% engagement rate while their Reels are only delivering 0.93% — a 4.6x performance gap.
Details
Despite industry benchmarks suggesting Reels get higher reach for accounts under 50K followers, their audience is clearly responding far more to static posts or carousels. Immediately shift their content calendar to prioritize Posts over Reels until their Reels ER climbs closer to their Posts ER baseline.
