Shift Budget Toward Posts Over Reels
The Posts ER is 6.67% versus the Reels ER of just 3.33% — Posts are performing exactly 2x better for the account right now.
Details
Since the overall ER of 5.78% already sits comfortably within the nano-tier benchmark of 3.5-8%, doubling down on the format that drives that number (Posts/Carousels) will protect and grow the rate. Audit the last 22 posts and identify the top 5 performing Posts by engagement, then replicate their format, caption length, and topic for the next 4 uploads.
