Reed Dunn 👨🏼‍🍳's InstagramEngagement

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pestoandpotatoes
Reed Dunn 👨🏼‍🍳

@pestoandpotatoes · 12.1K followers

0.00%

Average for creators your size

$40-$125 per post

Get brand deals

We will start with this profile.

LowAverageGoodExcellent
74
Median Likes
19
Median Comments
20
Posts Analyzed
$40 – $125per sponsored post

Based on 12.1K followers · 0.77% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @pestoandpotatoes to find brands, write emails, and help you close deals.

Your post rate

$40-$125

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @pestoandpotatoes's $40-$125 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @pestoandpotatoes's instagram audience is a fit and ask for $40-$125 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Primary Format to Reels

The current engagement rate of 0.77% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are the fastest lever to close that gap.

Details

For accounts under 50K followers like Reed Dunn 👨🏼‍🍳 (12,123), Reels deliver higher reach than static posts, and the format benchmarks at 0.52% ER — but more importantly, the expanded reach means more non-followers discovering the content, which compounds follower-driven engagement over time. Aim to convert at least 3 of the next 5 posts into Reels to test whether reach gains translate into meaningful ER improvement.

Move 02

Convert Comments Into Conversation Loops

The like-to-comment ratio of 8.4:1 against a median of 19.0 comments per post is actually a hidden strength — comments carry more algorithmic weight than likes and signal genuine community interest.

Details

To capitalize on this, end every caption with a single, specific question tied to the content (e.g., 'Which potato dish would you make first?') and reply to every comment within the first 60 minutes of posting to trigger a second notification and pull commenters back into the thread. Doubling the comment reply rate is a zero-cost action that can meaningfully lift the ER from its current 0.77% without requiring any new content production.

Move 03

Publish a Rate Card to Accelerate Deals

The estimated brand deal value of $40-$125 per post is currently underselling the comment volume, which at a median of 19.0 per post demonstrates real audience responsiveness that brands pay for — especially since 73% of brands prioritize engagement rate over follower count.

Details

Build a simple one-page rate card listing the feed post rate, a Reels rate at a 20-40% premium (roughly $55-$175 based on the current range), and add-on pricing for usage rights (+25-50%) and exclusivity (+30-40%). Creators with published rate cards close deals 40% faster, making this one of the highest-ROI non-content actions Reed Dunn 👨🏼‍🍳 can take this week.

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Reed Dunn 👨🏼‍🍳's Instagram Engagement Rate: 0.77%