Shift Feed Strategy Toward Reels
Tristen & Kierna | Washington • Adventure Travel • Ecotourism's Reels are outperforming Tristen & Kierna | Washington • Adventure Travel • Ecotourism's static posts by a significant margin — 8.36% ER versus 1.97% ER for posts — yet both formats are being published.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Tristen & Kierna | Washington • Adventure Travel • Ecotourism is at 38,172), prioritizing Reels in Tristen & Kierna | Washington • Adventure Travel • Ecotourism's content calendar is the single highest-leverage move available. Aim to make at least 60-70% of new content Reels until Tristen & Kierna | Washington • Adventure Travel • Ecotourism's posts ER closes the gap with Tristen & Kierna | Washington • Adventure Travel • Ecotourism's overall 3.03% account ER.
