Shift Feed Strategy Toward Carousels
Their current engagement rate of 0.62% sits well below the micro-tier benchmark of 2.5-5%, and their Posts ER of 0.67% already edges out their Reels ER of 0.61%.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels, but more importantly, carousels drive repeat swipe interactions that compound comment activity — aim to replace at least 3 of their next 5 feed posts with carousel formats to test whether their Posts ER climbs closer to the 2.5% micro-tier floor.
