Shift to Reels to recover ER
PAP Community Foundation's current engagement rate of 0.98% sits well below the 2.5-5% benchmark for micro accounts (10K-100K followers), meaning PAP Community Foundation is underperforming their tier by more than half.
Details
Reels deliver higher reach for accounts under 50K followers and command a 20-40% premium in brand deals, so committing to at least 3 Reels per week gives PAP Community Foundation the highest-leverage format to close that gap. Audit PAP Community Foundation's last 20 posts and identify which performed above their median 146 likes, then replicate those topics in Reel format immediately.
