Shift Budget Toward Posts Over Reels
Paul Sunga's Posts ER is 1.28% versus their Reels ER of just 0.43% — nearly 3x higher performance on static or carousel content.
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Given that industry benchmarks show carousels averaging 0.55% ER and Reels 0.52%, their posts are already outperforming both formats, so prioritizing feed posts and carousels over Reels will directly lift their overall 1.18% account ER. Aim to publish at least 2 posts or carousels for every 1 Reel until their Reels ER climbs closer to their posts baseline.
