Shift Volume Toward Posts Over Reels
Paul George's Posts ER is 30.0% versus Paul George's Reels ER of 18.89% — a gap of over 11 percentage points — meaning Paul George's static and carousel content is dramatically outperforming Paul George's video content.
Details
Audit Paul George's last 27 posts and identify the top-performing post formats, then increase their share of Paul George's publishing schedule to protect Paul George's overall 28.51% engagement rate. Since industry benchmarks show Reels get higher reach for accounts under 50K, consider using Reels only for discovery while relying on posts to drive the deep engagement that keeps Paul George's rate elite.
