Shift to Reels to Close ER Gap
Johnny Brown's current engagement rate of 1.61% sits below the micro-tier benchmark of 2.5-5%, but Reels are proven to get higher reach for accounts under 50K followers like Johnny Brown's at 14,630.
Details
Commit to posting at least 3 Reels per week — short sermon clips, devotional thoughts, or behind-the-scenes ministry moments — to leverage the algorithmic reach advantage and push their ER closer to the 2.5% floor of their tier.
