Convert Comments With Carousel Posts
Brett Meador's like-to-comment ratio sits at 51.2:1, meaning comments are their weakest engagement lever.
Details
Carousels drive higher ER (0.55% per industry benchmarks) and naturally invite swipe-through behavior — end each carousel with a direct question or call-to-action slide to convert passive likers into commenters. Even nudging their median comment count from 15.5 toward 25+ per post would meaningfully strengthen their already excellent 3.56% ER.
