Shift Content Mix to Carousels and Reels
The current ER of 0.18% sits far below the 2.5-5% average for micro creators (10K-100K) and even below the 0.45% static-image benchmark.
Details
Since carousels (0.55% ER) and reels (0.52% ER) outperform static posts industry-wide, replacing static images in the feed with more carousel and reel content is the fastest lever to close this gap.
