Make Reels the Primary Format
The Reels ER is 27.33%, compared with 3.7% for posts; because 18,425 followers is below the 50K threshold where Reels typically receive higher reach, make Reels the primary Instagram format.
Details
For each Reel, use a clear opening hook and a comment prompt, then evaluate performance against the 27.33% Reels baseline rather than the 3.7% post baseline.
