Shift Posting Strategy to Reels
Their current engagement rate is 0.07%, far below the 3.5-8% benchmark for nano creators under 10K followers.
Details
Reels are the highest-reach format for accounts under 50K and command a 20-40% performance premium over static posts — prioritizing Reels in their next 10 posts is the fastest lever to close that gap. Aim to post at least 3 Reels per week and track whether their per-post ER begins trending toward the 0.52% content-format benchmark as a first milestone.
