Convert Comments With Carousel CTAs
Palace Wolf's like/comment ratio sits at 68.7:1, meaning comments are their weakest engagement lever despite an otherwise excellent 3.21% ER.
Details
Carousels are the top-performing format by ER benchmark and naturally invite swipe-through behavior — end Palace Wolf's next carousel with a direct question on the final slide to force a comment response. Even moving their comment median from 34 to 50 per post would meaningfully strengthen their engagement signal to both the algorithm and prospective brand partners.
