Shift Posting Strategy to Reels
Paigelyn P!'s Reels ER (0.02%) is double the Posts ER (0.01%), meaning video content is already outperforming static posts within the account.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and with 99,483 followers sitting at the top of the micro tier, prioritizing Reels as the primary format can compound reach and close the gap toward the 2.5-5% ER benchmark expected for this tier. At least half of the current static post schedule should be replaced with Reels immediately.
