Shift Volume From Reels to Posts
Paige Lorenze's static and carousel posts are driving a 4.0% ER while their Reels are significantly underperforming at just 1.03% — nearly 4x lower.
Details
Given that the macro-tier benchmark is only 0.5–1%, their posts ER is exceptional, so prioritizing that format in their content mix will protect and elevate their overall 3.48% account ER. Audit Paige Lorenze's last 24 posts and aim to increase the share of carousel or static content where their median 35,603 likes are being generated.
