Double Down on Reels Immediately
Lisa & Roel • Triathlon Couple 🇳🇱 Reels are outperforming their static posts by a significant margin — 4.57% ER versus 2.22% ER on posts — yet their overall account ER of 2.56% suggests Reels are underrepresented in their 26 analyzed posts.
Details
Since Instagram Reels get higher reach for accounts under 50K followers, shifting their content mix to prioritize Reels is the single fastest lever to pull their overall ER closer to the nano-tier benchmark of 3.5-8%.
