Shift Feed Strategy Toward Reels
Owen Lindberg's Reels are outperforming static posts by 5.5x — Reels ER sits at 0.82% versus Posts ER of just 0.15% across 29 analyzed pieces of content.
Details
Aim to make Reels the primary format, targeting at least 70% of new uploads, since the current overall ER of 0.53% is already below the mid-tier benchmark of 1-2% and Reels provide the clearest path to close that gap.
