Shift Posting Mix Toward Reels
The current engagement rate of 3.85% is solid for a nano creator, but Reels are proven to drive higher reach for accounts under 50K followers — putting Owen Cravens squarely in the target zone.
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Since Reels also command a 20-40% rate premium in brand deals, increasing Reels output directly lifts both organic reach and the estimated brand deal value beyond the current $25-$75 per post ceiling.
