Shift Content Mix Toward More Reels
Eshaan's Reels ER sits at 135.64% versus a Posts ER of just 1.04%, showing the audience responds dramatically better to video than static content.
Details
Since accounts under 50K followers (the account has 25,162) get higher reach on Reels per platform algorithms, increasing Reels frequency should lift the overall ER above the current 1.15%, closer to the 2.5-5% micro-tier benchmark.
