Replace Static Posts With Reels
Their current engagement rate is 0.52%, which falls well below the 2.5-5% benchmark for micro accounts their size (30,579 followers).
Details
Industry data shows Reels deliver higher reach specifically for accounts under 50K followers, and while Reels average 0.52% ER versus static images at 0.45%, the real advantage is algorithmic reach that can grow their exposed audience and compound comment volume beyond their current median of just 1 comment per post. Commit to posting at least 3 Reels per week for the next 30 days and track whether median comments rise above that baseline.
