Go All-In On Reels Now
Reels are dramatically outperforming static posts — 80.78% ER on Reels versus just 0.15% on Posts, against an industry benchmark of 0.52% for Reels content.
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With 60,841 followers and industry data confirming Reels get higher reach for accounts under 50K (Milind & Niyati | Home Decor is close to that ceiling), shifting the content calendar to prioritize Reels immediately is the single highest-leverage move. Aim to replace at least half of the current post format with Reels to capitalize on this proven performance gap before the account scales further.
