Shift Budget Toward Carousel Posts
osom running club's Reels are underperforming at a 1.05% ER compared to osom running club's Posts ER of 2.19% — more than double the engagement.
Details
Industry benchmarks show carousels lead all formats, and osom running club's own data confirms static or multi-image posts are outpacing their Reels significantly. Aim to replace at least half osom running club's current Reels output with carousel posts documenting run routes, training breakdowns, or club event recaps to capitalize on their stronger post-format engagement.
