Shift Volume From Reels to Posts
Tatiana Osipova's static posts and carousels are dramatically outperforming Tatiana Osipova's Reels: Posts ER sits at 7.42% versus only 2.72% for Reels, a gap of nearly 3x.
Details
Prioritize publishing more static or carousel content where their audience is already highly responsive, and reserve Reels for reach-building rather than engagement goals. A practical starting ratio would be 3 posts for every 1 Reel until their Reels ER closes the gap.
