Replace Reels With Comment-Driving Carousels
The Reels ER sits at 1.07% while the Posts ER is slightly higher at 1.29%, yet the median comment count is 0.0 — meaning almost all engagement is passive likes.
Details
Shift to carousel posts with a direct question or 'swipe to see' hook on slide one, since carousels historically outperform static images and can prompt saves and comments that reels currently aren't generating for the account. End every carousel with a single, low-friction CTA like 'Drop a 1 or 2 below' to convert the silent 18-like audience into commenters.
