Shift to Reels to Maximize Reach
The current engagement rate of 1.2% sits well below the nano-tier benchmark of 3.5-8%, and Reels are proven to drive higher reach for accounts under 50K followers like Orbit College Counseling at 6,521.
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Since Reels also command a 20-40% premium in brand deal rates, converting even a portion of static posts into short-form video content could simultaneously boost organic reach and raise the estimated deal value beyond the current $40-$125 per post ceiling.
