Shift Budget Toward Posts Over Reels
Oorjita's Posts ER (1.26%) is nearly double their Reels ER (0.67%), which means static images and carousels are significantly outperforming their video content in engagement.
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Industry benchmarks show carousels average 0.55% ER and Reels 0.52%, yet their posts are beating both — lean into this strength by publishing at least 2 posts for every 1 Reel. Prioritize carousel formats specifically, as they consistently lead format benchmarks and align with where their audience is already responding.
