Shift Feed Strategy Toward Reels
Christine Wayne | Mocktails + Lifestyle's Reels are dramatically outperforming their static posts — 18.79% ER versus 0.69% for standard posts — yet their overall account ER sits at just 0.71%, signaling that Reels make up too small a share of their 22 analyzed posts.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Christine Wayne | Mocktails + Lifestyle has 42,196), prioritize publishing at least 3 Reels for every 1 static post to pull their blended ER closer to the 2.5–5% micro-tier benchmark.
